From the way you create a logo, to the words you use in your website copy—each element shapes how the public feels about your products and perceives your brand. Today, with more channels and outlets for customers to interact with your company—both positively and negatively—brand reputation is important to all business success, regardless if you run a large-scale corporation or have your own side hustle.
A positive brand reputation—on and offline—means that customers not only trust your business, but they are likely to purchase your product or service. The key to a winning brand reputation strategy is recognizing that you don't have to wait for people to form their own opinions about your brand. Instead, by building your brand’s experiences around your target customers’ needs, wants, values, and opinions, you can help shape how they perceive your company.
In this article, we’ll dive further into why brand reputation matters, the benefits of having a solid strategy in place, and tips for building and maintaining it.
What is brand reputation?
Brand reputation is the perception that customers, employees, partners and others have of a brand. The stronger the reputation is, the more that people will trust and advocate for the brand.
This perception can be shaped by both direct and indirect experiences, and can also be influenced by factors outside the user experience. For example, people’s perception of a brand can be impacted by things like the company’s activism and philanthropy, internal employee policies, as well as its partners’ own brand reputations. Consumers can also be influenced by the buying behavior of their friends and family, or other influential people.
Brand reputation can change over time, on both an individual and societal scale. This is why it’s so important for companies to closely monitor and manage it.
The benefits of a strong brand reputation strategy
Take it from the world’s most successful brands and individuals: building a strong brand takes a lot of work. Having a brand reputation strategy will not only help you on your goal of achieving your ideal consumer and employer perception, but it will also become incredibly handy when your brand inevitably runs up against a crisis. If that wasn’t enough, take a look at some of the additional benefits of having a strong brand reputation strategy for your business.
Quickens your response to competition
Having a brand marketing strategy allows you to best identify which marketing or sales levers to pull when your company is dealing with a competitive threat. For example, if another corporate bakery delivery service opens up across town, touting lower prices, your brand reputation strategy will help guide your decisions. You’ll know if it's a better idea to prioritize a new marketing campaign that focuses on selling your existing client base on your homegrown spirit, or if it's better to narrow in on acquiring new customers in an unserviced area.
Stabilizes your employee growth
Thinking about how you want your operation to grow can help you create and sustain the internal company culture that you'll need to reflect outward. If you articulate how you want your brand to be perceived, it's easier to hire for cultural fit/identify good hires. People look for jobs where they feel fulfilled and are able to make a meaningful contribution to something they believe in. Companies with a clear brand identity and a well-founded brand reputation are the ones that will offer these kinds of opportunities to prospective employees.
With a great reputation both inside and outside, a company will have a more devoted workforce and lower levels of turnover and turmoil.
Creates more loyal customers
For many companies, the majority of their earnings come from a loyal and long-term customer set. By having a brand reputation strategy, you can more closely look at what marketing or sales avenues are more likely to attract and retain loyal customers.
For example, Amazon is a brand loyalty leader in the US as both an online retailer and a video streaming service. With their loyalty program Amazon Prime, committed customers join an exclusive membership and receive free two-day shipping, plus extra perks like video streaming and music. This develops brand trust and the ability to attract repeat customers.
11 ways to build and manage your brand reputation
In order to reap all the benefits (and none of the consequences), your brand needs a reputation management strategy that is both proactive and reactive. Here are some tips and tools to guide you.
Build your brand identity
Establish your online presence
Actively ask for and respond to reviews
Listen to feedback
Improve the customer experience
Shape great company culture
Create a brand style guide
Have a public relations team and/or process
01. Build your brand identity
Before you can even think about your reputation, you have to create a brand worth managing. Developing a strong and cohesive brand identity ensures that you have a clear understanding of what your company stands for, helps guide how to act in certain situations and enables you to grow your company with brand extensions without sacrificing integrity.
For example, Corksicle, a line of innovative barware, canteens and tumblers understand their target consumer and communicates with a strong visual identity of bold colors and creative packaging. Corksicle’s clearly defined brand identity appears in every touchstone of their business, from their logo and packaging to their website copy and social posts.
Your brand identity should include:
A cohesive visual language, featuring branding elements like your logo, colors and imagery
A consistent brand voice
A well-defined company mission, vision, and value statement
Pro tip: Wix has a variety of business tools you can use to create a professional and impressive look for your brand and its visual assets.
02. Establish your online presence
Your website may be the first place where people encounter your brand, so make sure to create a website that allows visitors to experience your brand identity and form an accurate impression of your business right off the bat.
If you want your brand to be perceived as professional and straightforward, make sure your visitors' experience is too. For example, you might want to double check that there are no spelling errors or grammatical mistakes. If you want your brand to come across as more visually oriented than loquacious, substitute copy for big, high-resolution images that help show your message rather than tell it.
Pro tip: Take your online presence one step further and create an app that maintains your logo and branding and syncs with your Wix site and dashboard, all in real-time.
03. Actively ask for and respond to reviews
While you can actively shape your owned channels, like your blog and social media, your brand also has its own external online presence. People who feel passionately about your brand—good or bad—will find a public forum where they can share their thoughts. It’s clear that reviews on sites like Google My Business, Yelp, TripAdvisor and Facebook play a huge part in shaping public perception, even in the minds of people who’ve never directly interacted with the brand being reviewed. If these platforms are relevant to your business, make sure to claim your brand’s profile and start collecting reviews.
You can maintain some control over this by creating a space for customers to leave reviews and add customer testimonials to your site. If you sell products on an eCommerce website, make sure there’s an area for customers to rate and review their purchases.
No matter where they appear, be sure to respond to all of your reviews as they roll in—even the negative ones. If you address them quickly and honestly, many times you can turn a poor customer service experience around and retain their business. Not only that, it’ll show people reading the reviews that you care enough to listen and to resolve issues and complaints.
04. Listen to feedback
There are steps you can take to influence what people think about your brand. But keeping an eye on what people are actually saying about it is the key to great brand management. Start with adding a form builder to create custom feedback directly on your site. Whether you get beta testers for your products while you're building them, or you ask customers for feedback after they’ve used your product or bought something, the input is incredibly valuable.
As your company grows, there are a number of platforms and tools you can use to keep tabs on what people are saying about your brand.
Google Alerts, for example, allows you to set up as many alerts as you want and receive a notification by email whenever your keyword (in this case, brand name) shows up in Google. It’s wise to also set up alerts for common misspellings of the company name, popular product or service names or even key people in your company, like the CEO.You might also consider setting up Google alerts related to industry-specific news and trends, so you can stay on top of them and make your brand known for being ahead of the curve.
Social listening tools provide you with monitoring software that can analyze online comments or conversations about your brand. Platforms like Sprout Social, Hootsuite, and BuzzSumo will give you those Superman-like listening powers. These tools enable you to gain insights on your customers, understand their pain points and learn from your competitors.
Other reputation management tools like Brand24, BrightLocal, and Mention will expand your listening skills to other websites, blogs and newspapers, review sites, and more. You can also use Wix Analytics to look inwards and make data-driven decisions like reviewing your site traffic or the behavior of visitors to your site.
To take the insights you’ve gleaned from your reputation management and social listening tools, here are some KPIs that will help you evaluate how to adjust your strategy going forward:
Sources: Who’s talking about you? What does that say about your audience? Have you reached the right people with your brand and messaging? What has them talking the most about your brand—and is it a good thing? Consider going directly to the source and see how others are responding. For example, if your Twitter feed suddenly gets a lot of attention, stay on top of what people are saying and carefully determine how you will participate, or not. For example, take a look at how the Disney+ TikTok account acknowledged the overpowering popularity of the Encanto movie soundtrack. One song in particular, “We Don’t Talk About Bruno,” the earworm we’re all humming, fueled its own TikTok trend among parents teasing an interrupted workday or task. Disney+ took note and followed suit, posting their own TikTok with the caption, “Us welcoming the Encanto soundtrack into every corner of our lives.”
Also, are there opportunities you’re missing out on? If so, how do you build brand awareness and improve your reputation on other platforms?
Mentions over time: Is this information moving in an upward trend? Is it all over the place? Does it align with certain events or seasons? By identifying trends in how your mentions change over time, you can better prepare your company for when the influx of mentions and feedback come in. Or to empower your team to adjust your strategy so that your brand stays on the tip of everyone’s tongues more regularly—and positively. For example, PlayStation is one of the most followed brands on Twitter. With 24 million followers, the brand uses Twitter to engage with the gaming community and interact directly with gamers. This includes answering questions, giving purchase advice and highlighting new products. What makes PlayStation’s Twitter account so engaging is their posting frequency, use of high-quality graphics and media, effective hashtags and retweeting game profiles.
Sentiment: When your brand name and related searches are mentioned, what’s the overall attitude? Is it within a positive context? Is there a common emotional response people have to it? Is there a common reason why people mention your brand?
You can learn a lot about your brand’s perception based on the emotional weight of its mentions. Your reputation monitoring tool might also come with a word cloud to help you visualize this data.
Once you have the data, you can analyze your customers’ behaviors and sentiments to not only make sure your marketing campaigns and social media presence are being perceived the way you’d like, but strategically grow your business.
To illustrate, let’s look at Airbnb for an example. What started out as a vacation rental website has completely evolved into a multifaceted business model that now revolves around experiences. The company listened to their community, and reshaped their brand identity based on the needs of their customers.
Airbnb made this change holistically, paying attention to every detail of their branding efforts. Starting with their logo redesign, the brand is embodied by the Bélo, a symbol of their shared values, as they put it, “it’s a symbol that, like us, can belong wherever it happens to be.” Their clearly defined core brand values are deeply rooted in community and belonging. The brand uses its marketing channels to boost brand awareness and to solidify its reputation as an experience provider. They also don’t use social media to promote discounts and other special offers. Instead, they offer more experiential content, introducing followers to its hosts and their properties, talking up the activities they can do while there.
Furthermore, Airbnb is consistent which only strengthens their reputation, and makes them a trustworthy business that continues to thrive on a global scale.
05. Improve the customer experience
According to data from Microsoft, 58% of customers who feel like their experience falls short with a brand will sever their relationship with them. But it’s not just the lost business you should concern yourself with.
Customers who’ve had a poor experience are much more likely to leave a public-facing review for a company than those who’ve had a good one. While potential and existing customers might not go searching for your employees’ reviews, they’re definitely going to seek out information on other customers’ experiences.
A recent survey from ReviewTrackers found that 35% of consumers only consider doing business with brands that have an average star rating of 4 or higher, while 10% go straight for 5-star companies:
Perhaps an even more powerful statistic from that survey is this: “94% of consumers say a bad review has convinced them to avoid a business.”
Remember, all it takes is just one other person to have a poor experience with a company for others to decide they don’t want to do business with them. So, be prepared to manage your brand reputation before others do it for you.
You can improve your customers’ experience—online, over the phone, on social channels and in person. And have a conflict resolution process in place, so you can try and resolve any dissatisfaction or negative feelings when a poor experience arises.
Pro tip: It’s helpful to always be transparent about other customers’ experiences. Try to include user-generated content like product ratings, customer testimonials, customer success stories, shared posts and images of customers using your products, on your website and social media platforms.
06. Shape a great company culture
If you follow your brand reputation strategy, it’s likely your company will grow beyond a one-person side hustle. Now that you have a team of helpers, remember that good things happen when companies promote a healthy and positive internal environment. By giving your team members meaningful work and empowering them to take charge of their professional lives, they become more confident and productive collaborators instead of just individual contributors.
This can have a huge impact on your brand’s public reputation. One reason for this is the trickle-down effect. When employees feel more satisfied and fulfilled by their work, they take pride in what they do and, as a result, do better work.
Even if your team isn’t totally customer-facing, the work they do will eventually get in front of your customers. Your social media writers, product designers, and administrative team are responsible for making decisions and doing work that effectively shapes what your brand looks like to the public. So, you need all of it to be top-notch.
Another reason why companies need to foster positive company culture is because it impacts internal brand reputation. Remember, it doesn’t take long for an internal brand reputation to be shared outward, especially on social media. Sites like Glassdoor or Indeed provide a glimpse of a company’s culture to prospective employees. The better your employees feel supported and proud of their work, the more positive influence it can have on your overall brand reputation.
07. Create a brand style guide
People will start to form an opinion about your brand from the very first moment they encounter it—whether it’s when they enter your website for the first time, walk by your storefront, or see your Facebook ads. Their perception of your brand can change at any point throughout their relationship, too.
As your company grows, ensure that your brand projects the same identity and message at all times and across all channels with internal documentation. Creating a brand style guide ensures that everyone on your team remains consistent when it comes to design choices, communication strategies, quality of customer service, and so on.
If you need a little inspiration, check out our list of brand style guide examples for companies that have both strong identities and powerful reputations.
08. Have a public relations team and/or process
Ultimately, as your brand grows, it’s likely you’re going to want to hire a person or team that actively pursues opportunities to get your business positive headlines. For example, they might:
Manage website and internal announcements related to awards and other accolades
Submit press releases to a distribution platform like Newswire
Contact local newspapers about major company developments
Secure speaking engagements for your leaders at industry conferences
By proactively putting your brand’s good name out there, a public relations representative can lay the foundation for public perception.
You can also stay ahead of potential issues or mishaps. Just look how Wix handled an unfortunate naming mishap. When a pandemic sounds like your product, changes are inevitable. Wix took this blunder in stride, using humor and feedback from the developer community across social channels to rebrand into Velo.
This is a lesson that every business, big or small, should keep in mind when debating the merits of a PR team. You can’t predict future events, but having a process ready to help you stay prepared for any challenge is truly invaluable.
By Kylie Goldstein
Branding Expert and Marketing Blogger
FAQs
Brand Reputation: 11 Strategies for Managing and Improving Your Own? ›
A reputation management strategy is a process of managing a person's, company's, or brand's online narrative. It is part of monitoring views and conversations, dealing with reputation threats, and proactively taking opportunities to improve brand image.
How do you improve brand reputation? ›- Improve Customer Service.
- Establish an Online Presence.
- Write High-Quality Content.
- Be Honest and Open.
- Utilize Social Media.
- Show Value in Your Products.
- Upgrade Your Technologies.
- Actively Ask for and Respond to Reviews.
A reputation management strategy is a process of managing a person's, company's, or brand's online narrative. It is part of monitoring views and conversations, dealing with reputation threats, and proactively taking opportunities to improve brand image.
What are the key principles of brand reputation? ›A good reputation is built on integrity, trust, and honesty. Employees and customers only hear half of what a company says, but experiences everything a company does or does not do. A company's reputation will either make them or break them.
What are the 3 categories of tactics for reputation management? ›In the field of online reputation management, there are three main building materials — earned, paid, and owned content.
What is brand reputation with example? ›This includes public opinions on the company's products or services or how the company treats its employees. A reputation can be positive or negative, and it can change over time. For example, a popular news story about a company can change its reputation, but so can word of mouth among customers of the business.
What are 2 strategies to build a professional reputation? ›- Giving credit to others for good work.
- Complimenting and telling someone when they do a good job.
- Making introductions for contacts.
- Showing appreciation.
- Mentoring a colleague or young professional.
- Discussing the career path of those on your team.
Reputation management PR might include removing negative online articles about your brand, responding to online customer reviews, or using influencer marketing to build positive brand buzz, for example. Like corporate brand management, reputation PR requires ongoing proactivity and communication.
What are the 7 key drivers of reputation as formulated by Reptrak? ›- Reptrak uses opinion data to measure these factors on a 0-100 scale to generate Reputation scores. The 7 independent Reputation Drivers are made up of 23 factor questions that respondents answer.
- Product & Services. ...
- Innovation. ...
- Workplace. ...
- Leadership. ...
- Conduct. ...
- Citizenship. ...
- Performance.
- Be emotional. ...
- Maximize in-person activities. ...
- Become a video star. ...
- Live your hashtags. ...
- Become a digital brand ambassador. ...
- Mesmerize in meetings. ...
- Activate your inner robot.
What are the 7 pillars of personal branding? ›
To understand and build your personal brand, start with a self-assessment on the seven pillars: purpose, values, brand clarity, authenticity, strengths, energy and legacy. Use what you learn about yourself to decide where to spend your time and energy to work on enhancing your personal brand.
What are the five C's of successful brand management? ›The five C's stand for Company, Customers, Collaborators, Competitors, and Climate. The five C's act as a guideline when we are creating a marketing plan or devising a marketing strategy.
What are the 7 tactics? ›The 7 Tactics of Marketing mix: Product, Service, Brand, Price, Incentives, Communication and Distribution – indiafreenotes.
What are the four tactics in strategic management? ›Tip. The four phases of strategic management are formulation, implementation, evaluation and modification.
What are the six 6 characteristics of reputation building communications? ›There are six characteristics of reputation building communication which are clear and direct , informative , main ideas , appealing , benefit and attractive .
What is an example of strong brand reputation? ›- Tesla. While many consumers think of Tesla as an automaker, the brand increasingly positions itself as a high-performance energy company with a futuristic outlook. ...
- Apple. ...
- Trader Joe's. ...
- Dollar Shave Club. ...
- Nike. ...
- HubSpot. ...
- Drift. ...
- Starbucks.
- Give people a reason to admire you again.
- Go out of your way to be helpful.
- Post helpful content on your website or social media.
- Volunteer to be a mentor.
- Be humble.
- Volunteer for projects.
- Nurture every new relationship and build a reputation.
- Show you are a person of character.
There are five main types of brand personalities with common traits. They are excitement, sincerity, ruggedness, competence, and sophistication. Customers are more likely to purchase a brand if its personality is similar to their own.
What are some examples of reputation? ›He has earned a reputation as a first-class playwright. a teacher with a reputation for patience Poor customer service has ruined the company's reputation.
What are the five factors of brand loyalty? ›An empirical research study has determined five characteristics of brand loyalty. Those include customer perceived value, brand trust, customer satisfaction, repeat purchase behavior, and commitment.
How do I build a strong reputation at work? ›
- Go Out Of Your Way To Help Others. ...
- Follow Through On Promises. ...
- Practice Active Listening. ...
- Contribute To Company Culture. ...
- Ask Lots Of Questions. ...
- Ask For A Skip-Level Meeting. ...
- Manage Stress Levels To Avoid Burnout.
- Be Active On Social Media. ...
- Create A Blog. ...
- Know That Reviews Are Crucial For Online Reputation Management. ...
- Manage Your Net Promoter Score. ...
- Pay Attention To Feedback. ...
- Interact With Different Types Of Clients.
- Earn respect before a special request. Life sometimes gets in the way of everything, including work. ...
- Tackle something without being asked. One of the best ways to gain the gratitude of your supervisor is showing initiative. ...
- Offer opinions with tact. ...
- It's business, not personal. ...
- Figure it out.
We believe this responsibility is based on three foundations for reputation management that include economic performance, social responsiveness, and the ability to deliver valuable outcomes to stakeholders. Issues often require a swift and decisive action to maintain reputation.
How do you show good reputation? ›- Be introspective and honest with yourself. ...
- Be sincere with others. ...
- Do what you say. ...
- Be authentic in your professional relationships. ...
- Remember social media. ...
- Listen first, talk second. ...
- Accept responsibility. ...
- Be personal.
- Create a company profile for reviews. Establish your online profile on various review sites including Yelp, Google Business, Facebook, etc. ...
- Mind social media. ...
- Respond professionally. ...
- Don't let the haters bring you down. ...
- Don't be afraid to ask for feedback. ...
- Don't buy reviews.
They are explained in some detail below but in a nutshell, they are – Actions, Behaviour, Communication and People, Quality, Robustness that drive Reputation. Genuine Action – with direct stakeholders.
What are the 7 dimensions of reputation? ›Cognitive consideration of various stakeholder groups in a form of perceptions and attitude is constructed towards 7 corporate reputation dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
What are the drivers of brand reputation? ›- Products and Services. Define each aspect of the products and/or services your company offers. ...
- Business Strategy. ...
- Workplace. ...
- Leadership. ...
- Corporate Social Responsibility. ...
- Financial Performance. ...
- Government Relations.
A good understanding of these factors is important, so that we can be conscious of them, and also work on them. I would like to submit that there are five factors that go towards creating a personal brand — Expertise, Expression, Emotion, Engagement and, interestingly, Everything Else.
What are the 5 A's of personal branding? ›
The 5 A's of personal branding include Authority, then Authenticity, Aspiration, Artisanat and Affinity.
What are the 9 P of branding? ›Abhishek Mishra. The 9 P's of marketing are – product, place, price, promotion, process, physical evidence, people, presentation and partners.
What are the 4 main elements of successful branding? ›A strong brand requires a strong brand identity, brand image, brand culture, and brand personality. Implementing a successful brand strategy that develops all four of these components increases brand trust, loyalty, and awareness.
What are the 4 principles of branding? ›- Brand Identity. The first step in creating that all-important connection between customer and brand is being recognised. ...
- Brand Meaning. So the brand manager knows and understands the brand identity, but what message does she want consumers to take away? ...
- Brand Response. ...
- Brand Relationship.
- #1: Define your brand and become an expert. ...
- #2: Establish a presence. ...
- #3: Generate brand awareness through networking. ...
- #4: Remember the 3 Cs of branding. ...
- #5: Get feedback from those who know you best—at work, at home, anywhere.
The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation.
What are the 5 elements of a strong brand strategy? ›- Brand Position. ...
- Brand Promise. ...
- Brand Personality. ...
- Brand Story. ...
- Brand Associations.
Below, we break down the six critical elements of a brand: typography, color, brand voice, customer experience, consistency, and repetition.
What are 7 P's of marketing? ›The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. The 7 Ps make up the necessary marketing mix that a business must have to advertise a product or service.
What are the 4 M's in marketing? ›In social media marketing, the 4 M's refer to the basic steps involved in modern advertising, particularly influencer marketing. The 4 M's are: Make, Manage, Monitor, and Measure. Before we dive into the 4 M's, it's important to understand influencer marketing as a concept.
What are the 6 influence tactics for leaders? ›
There are six soft approaches to influencing others: rational persuasion, socializing, exchanging, personal appeals, consultation, and inspirational appeals.
What are the 4 P's of strategic planning? ›Creating a competitive advantage in business requires strategy, which can be broken down into four Ps: Plan, Pattern, Position, and Perspective. Once you have those parameters down, you also have a road map to accomplishing your business goals.
What are the 5 levels of strategy? ›The five stages of the process are goal-setting, analysis, strategy formation, strategy implementation and strategy monitoring.
What are the six dimensions of reputation? ›Six reputation dimensions are evaluated by the RQ: emotional appeal; vision and leadership; financial performance; workplace environment; social responsibility; and products and services.
What are the seven 7 characteristics of effective management communication? ›- Clear.
- Concise.
- Concrete.
- Correct.
- Coherent.
- Complete.
- Courteous.
- Products & Services.
- Workplace Environment.
- Vision & Leadership.
- Financial Performance.
- Social Responsibility.
- Emotional Appeal.
- Own Your Past. ...
- Control the conversation about your brand. ...
- Understand complaints your brand already receives. ...
- Adjust your social media response plan based on research, not emotion. ...
- Monitor employee complaint platforms. ...
- Be proactive to prevent issues from turning into a crisis.
- Excel at content marketing. ...
- Improve customer satisfaction. ...
- Focus on the customer experience. ...
- Deliver world-class customer support. ...
- Use social listening tools to respond to negative comments. ...
- Personalize your customer interactions. ...
- Increase employee satisfaction.
Continuously meeting deadlines, producing valuable work, being helpful and doing well in performance reviews help improve your status and reputation.
How to improve brand identity? ›- Research your audience, value proposition, and competition.
- Design the logo and a template for it.
- Integrate language you can use to connect, advertise, and embody on social media.
- Know what to avoid.
- Monitor your brand to maintain its brand identity.
How do you fix bad brand reputation? ›
- Respond to Negative Reviews. Online reviews are the Internet's word-of-mouth, influencing consumers before they even visit your website. ...
- Publish Positive Content. ...
- Admit Your Mistakes and Apologise. ...
- Double Down on Customer Service. ...
- Offer Solutions to Fix Your Brand's Reputation. ...
- Rebrand Your Business.
- Strong Thought Leadership and Expertise. ...
- High-Quality Search and Online Presence. ...
- Healthy Social Media Following. ...
- Great Reviews and Ratings. ...
- Effectively Manage and Optimize Online Listings. ...
- Manage and Respond to Reviews. ...
- Analyze the Customer Experience Through Reviews.
Brand attributes are the traits that describe your brand. Credibility, relevance, consistency, and proper positioning are examples of attributes. Consumers see these characteristics when they look at your business as a whole without paying attention to the product you sell.
What can ruin a reputation? ›- Not trusting your gut instinct. ...
- Ignoring your online reputation. ...
- Only meeting expectations, instead of exceeding them. ...
- Taking shortcuts. ...
- Being ashamed of your failures. ...
- Being fake. ...
- Prioritizing the wrong things. ...
- Blaming.
These factors include search engine results, news coverage, social media posts, reviews, and other public comments. Reputation work is essential whether you are currently in good standing or have suffered a blow.
What is good brand reputation? ›Good brand reputation signifies that a brand is perceived as credible, trustworthy, and desirable. It's customers feel good about interacting with it and feel positive about being associated with it. A brand's good reputation is an intangible asset that is critical for success and closely linked to the brand's value.
How do you build a strong brand image? ›- Know your brand's target audience. ...
- Identify your target audience's needs. ...
- Determine your brand's value proposition. ...
- Use your value proposition to shape your brand's identifying features. ...
- Plan a marketing campaign that communicates your brand values. ...
- Stay consistent.